Atrium Group

Permission based marketing

Today’s marketplace is such that individuals are bombarded with direct marketing messages, and most of it is thrown away without even being looked at – regarded as spam or junk mail.  As a result, Permission Based Marketing is becoming increasingly important – where people have actively signed up to hear more about you, your products and services.  Permission based marketing can help reduce your costs and increase your ROI, as you shift to only contacting those individuals that have shown some interest in your product, increasing open rates and response rates.  Atrium’s consultancy team can help you achieve this goal by working with you on permissions.

• Permissions gathering strategies
• Web form optimisation and legal compliance
• Preference centre development
• Customer-facing staff training