Email Consulting
Email marketing can be quite a minefield, with issues from spam filters to data protection to over-mailing. Our consulting team can help ensure that email marketing is more relevant and suitable for customers through a more finessed use of this medium.
Key Services:
- Delivery optimisation - How to avoid having mailings being filtered into recipients' spam folders
- Optimising frequency – to maximise response rate and minimise ‘opt-outs’
- Creative segmentation response analysis – what creative is most effective to get customers engaged?
- Subject line analysis – which subject lines perform best and act as a ‘hook’ to get customers to open emails?