CRM Consulting
Collecting, managing and using customer data and insight for marketing is essential for accurate, appropriate and
cost-efficient marketing communications. Your existing databases contain a wealth of information on your customers – the key is harnessing this information for optimal marketing precision. Our consulting team can review your current databases and help you unlock the secrets in your data!
Key Services:
- Life-time value (LTV) analysis – the calculation of the present value of future cash flows linked to your current customers, helping pinpoint your most valuable customers in the long term, which will focus customer retention strategies.
- Touch-point analysis – understanding how and when there is interaction between you and the customer or potential customer, then using this "touch" to gain more insight that can inform the development of new, value enhancing customer journeys.
- Retention/churn analysis – research shows that it is far more costly to acquire new customers than retain existing ones. Churn analysis helps focus efforts to increase retention rates.
- Customer satisfaction – satisfaction is crucial for customer retention, loyalty and brand equity. A thorough analysis and understanding of this will pinpoint areas for improvement within your organization.