Atrium Group

Data Acquisition:

Intelligent data acquisition is key to maximising your ROI on new prospects. Broken down, this means that you need data on the right people, people that fit your customer profile. At Atrium, we have the skills and experience to ensure that you don't waste valuable resource purchasing data that you already own, or that is of unacceptable quality or for people who just won't buy your product.

We adopt a very different model to data acquisition projects. First and foremost we look at where we can find data by optimising data collection at every customer touchpoint. This minimises the investment needed in costly third-party data. Then when we do seek data for you in the open market we tell the list owners exactly who we want and prevent them from providing you with old, irrelevant or illegal data. Unlike List Brokers we charge a flat fee - meaning we have no interest in selling you more data than you absolutely need.