Atrium Group

Geolocation and Drivetime Analysis:

Geolocation is a great visualisation service, mapping where your customers live and where your products and services are available. This tool has multiple benefits:

• Mapping customer base to locate new sites –  where you have customers or potential customers but no outlet.
• Finding pockets of potential customers with similar profiles to existing customers – where is there a geographical market that you are not tapping?
• Channel Optimisation – identifying where you have too many stores or resellers in relation to the number of potential customers.

Drivetime Analysis takes this concept one step further, by analysing not only location, but drivetime distances to destinations. This tool can be used in several ways including:

• For specific regional marketing campaigns. Individual dealers can use this data to contact customers within say a 30 minute drive-time, giving tailored deals and offers.
• To look at distances customers are willing to drive to get to you. 
• To automatically recommend the nearest outlet by drivetime on your website