Atrium Group

FlexPoint:

FlexPoint is a behavioural, value-based, segmentation analysis tool. Your customers and prospects are allocated into FlexPoint codes according to their propensity to profitably interact with you. It is a well-known fact that some customers are more profitable than others and many reduce profitability by costing more to acquire than they will generate in revenue. By using FlexPoint you can select the most potentially profitable customers to market to, reducing marketing costs and increasing your marketing Return On Investment.

FlexPoint has been successfully implemented in many business sectors including:

• Travel
• Financial Services
• Automotive
• IT & Telecomms
• Retail
• Publishing

Download the FlexPoint datasheet for more information