Atrium Group

What MarketDeveloper Offers

MarketDeveloper is our core Marketing software solution product. Essentially, it is a hosted customer relationship management (online CRM), marketing automation and sales force solution. This helps you track and manage your customer management sales processes in real time. The online nature of this software means we provide you with 'On Demand CRM' - available whenever and wherever you need it. Online CRM means little or no up-front IT investment; a quick ROI and long-term financial savings.

View or download Atrium Market Developer PDF

Marketing Automation at your fingertips

Users can instantly analyse data using standard marketing and sales reports, or custom created ones, allowing valuable information to be shared across the organisation and enable educated decisions to be made.

MarketDeveloper's key differentiator is its Customer Services Team. Given the flat matrix structure of the organisation, Atrium is able to pride itself on speed and effectiveness of issue resolution. Queries can be dealt with in hours and days, not weeks and months. As a result, we are able to maintain exceptionally high service levels and deliver on Service Level Agreements.

E-Marketing

MarketDeveloper's live hosted CRM system allows you to quickly and easily integrate E-Mail campaigns into your marketing activity at low-cost. You can maintain control of the process by choosing your own targets to run the campaign. You'll also see the full picture "closed loop". We can provide consultancy to help you stay the right side of Data Protection law.

Brief in your MarketDeveloper Support and Service manager and the rest is handled for you.

Web 2.0 solutions

Web 2.0 allows for direct interaction with web applications, which has facilitated the delivery of 'software as a service' through the web using nothing more than a browser. So you no longer need to have any software on your PC to run an application. This means that you can access your applications (database, research questionnaires, shopping sites, FaceBook etc)  from anywhere in the world provided you have a web-browser.

By staying at the front of today's technologies Atrium can offer very affordable solutions.

Data Acquisition

Intelligent data acquisition is key to maximising ROI on new prospects. Broken down this means that you need to have the right data on the right people, people that fit your customer profile. At Atrium, we have the skills and experience to ensure that you don't waste valuable resource purchasing data that you already own, or that you can obtain through smarter use of existing customer interactions.

Data Capture

• Data capture is essentially the capturing of customer data received from many paper sources, including coupons, questionnaires and applications. MarketDeveloper offers a data capture system that captures this valuable marketing data straight into your system.
• We can data capture for you directly from your website or from call-logs, SMS messaging logs and from any forms or other documents. All data is verified using the UK Postal Address File (PAF) and we can also PAF verify international data if required.

Key benefits:

• MD can take data in any form including paper
• Data goes directly into the database
• Dedupe and cleansing are built -in
• All data capture is done in the UK ensuring better quality, better turnrounds and much better data security