SCV Builder

Data Consolidation

Using our powerful database software, you'll be able to create a single customer view of all contacts, implement marketing automation processes following your workflow and lead management at each stage of the conversion process ensuring that the recruitment program is optimised.
The SCV Builder can take multiple feeds in any format and standardise, format and cleanse them so that they can be added to the main system, which may be held in MarketDeveloper include link, or in your own in-house system.
A single customer view essentially means that a person (or single customer) occurs only once on the system with all of their associated history, transactions and interests associated to their record
This means that marketers can talk 1-to-1 with customers and prospects using full corporate knowledge of the individual

Data Hygiene/Cleansing

We use a multi-step data cleansing process to optimise data hygiene and accuracy. This includes:

Name cleansing
Data standardisation
PAF address cleansing
Data validation

Data Acquisition

Intelligent data acquisition is key to maximising ROI on new prospects. Broken down this means that you need to purchase data on the right people, that fit your customer profile. At Atrium, we have the skills and experience to ensure that you don’t waste valuable resource purchasing data that you already own, is of unacceptable quality or for people who just won’t buy your product.

Data Profiling and Segmentation

This is answering those crucial marketing questions – who are our customers, what are they like, where do they live and what are their habits. We do multivariate analysis on your existing customer database to build profiles on your customers, in turn enabling you to find more potential customers with similar profiles and purchasing habits. This can be achieved in conjunction with our FlexPoint segmentation product.

Data Capture

Data capture is essentially the capturing of customer data received from many paper sources, including coupons, questionnaires and applications. MarketDeveloper offers a data capture system that captures this valuable marketing data straight into your system. Most data capture is done onto a stand alone file and then has to be de-duped loaded etc. We use PAF verification to get the right address as the data is keyed in and then attach it to a customer record if it exists.

Key benefits:

MD can take data in any form including paper
Data goes directly into the database
Dedupe and cleansing are built in