The holiday season is upon us, but for most marketing departments this is one of the busiest times of the year as plans are laid for the critical autumn quarter. And one of the greatest challenges we marketers face is getting focus and support from IT – many of them will be off on their holidays! So, we take a look at how you can ensure you get the support you need with three simple things you can do that will help. Secondly we feature a fascinating study from Google and Neilsen that challenges much conventional thinking on E-commerce. You can download the full report from our website (see below for details). And finally there’s the latest update of our hugely popular guide to the new EU/UK cookie laws – essential reading even if you’re off to the beach!
Have a great month, enjoy!
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