ScotRail, the rail franchise holder for Scotland has been able to boost its marketing ROI by 550% by using MarketDeveloper and its powerful e-marketing tools. Over the last five years, working with Atrium, ScotRail has been able to boost the size of its permissioned email database tenfold – from less than 100,000 to around 1M email addresses. The result has been a transformation in the way that ScotRail markets to its customers and a dramatic improvement in the cost-effectiveness of their marketing effort. MarketDeveloper is tightly integrated into ScotRail’s datasources so that information flows quickly and seamlessly into the database from where it is then immediately available for e-marketing campaigns.
The very high level of automation allowed by MarketDeveloper means that the amount of work required by ScotRail staff is kept to a minimum and the results, of course, speak for themselves!
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