Atrium Group

The admission yesterday by T-Mobile that they had suffered a dataloss measured in the hundreds of thousands came hard on the heels of the admission that the head of an Indian IT outsourcing company had sold medical records from a UK private hospital for £4 each. In both cases the data was sold to companies who then used it to market to these people.

Can you trust purchased data?

New Maps show where Recession will hit UK consumers hardest

MI's Recession-Proof Index (RPI) was launched in September 2008 and has already proved to be a vital tool for in helping companies identify where to market and where to avoid. Now MI have released the RPI as a series of maps right down to postcode level to help companies see for themselves where the impact will be felt by their own customers. MI's data extends right down to individual households and they can apply the Index to either your own data or to data you plan to purchase.