RIAS
Following a comprehensive shake up of its entire data universe, RIAS Insurance for the over 50s is celebrating a happy ever after ending, all of its own.
Driven by an initiative to better understand all of the company’s home and motor insurance customers and prospects, RIAS has reduced its data costs by £400,000 per year, increased inbound sales by 55% and dramatically improved business efficiency – and managed to further increase its call centre staff motivation.
How? Using Flexpoint™ from Marketing Improvement.
| Attachment | Size |
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| Atrium Case Study RIAS.pdf | 354.93 KB |