Chartered Institute of Marketing

Atrium CIM Case Study

The Chartered Institute of Marketing (CIM) is the UK’s leading provider of education and professional qualifications for marketing personnel. It has impressive facilities in the Thames Valley at which it runs a wide variety of courses in addition to the professional qualification courses that lead to the professional qualification.

The CIM spends a major part of its annual marketing budget promoting its short courses (1 to 5 days) to businesses.

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