Case Studies

The following case studies illustrate Atrium’s diverse marketing solutions skills and software in action. Please register with us to view these documents – it won’t take a minute!

RSA Security

RSA Security, part of EMC, is one of the world’s leading providers of high performance data security solutions.

They faced the challenge of consolidating a wide array of data sources together into a Unified Contact View (UCV) to enable their marketing teams worldwide to communicate effectively with both customers and prospects.

The challenge was made all the more complex by sheer range of systems in use—from SAP to Siebel. They turned to Atrium Group to build a solution and then maintain it for them.

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Atrium RSA Case Study.pdf	194.19 KB

Major Building Society

Sales people are an expensive resource for any business but especially in the Financial Services sector where there is near-constant oversight of how they are selling.

For a major Building Society the challenge was how to identify which mortgage enquires merited a visit by a sales person as opposed to those that only merited referring to the Society’s website.

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Atrium Building Society Case.pdf	175.28 KB

RIAS

Following a comprehensive shake up of its entire data universe, RIAS Insurance for the over 50s is celebrating a happy ever after ending, all of its own.

Driven by an initiative to better understand all of the company’s home and motor insurance customers and prospects, RIAS has reduced its data costs by £400,000 per year, increased inbound sales by 55% and dramatically improved business efficiency – and managed to further increase its call centre staff motivation.

How? Using Flexpoint™ from Marketing Improvement.

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Atrium Case Study RIAS.pdf	354.93 KB

Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is the UK’s leading provider of education and professional qualifications for marketing personnel. It has impressive facilities in the Thames Valley at which it runs a wide variety of courses in addition to the professional qualification courses that lead to the professional qualification.

The CIM spends a major part of its annual marketing budget promoting its short courses (1 to 5 days) to businesses.

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Atrium CIM Case Study.pdf	322.76 KB

Cisco Systems

Cisco is one of the world’s leading companies. Its products dominate the infrastructure behind the Internet and most organisations will have some Cisco equipment installed somewhere.

In a fiercely competitive market, Cisco has succeeded by constantly striving to improve the quality and performance of its products and its business processes.

Like many businesses, one of its major costs is marketing. Every year in Europe Cisco spends heavily on marketing – particularly Direct Marketing.

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Atrium Cisco Case Study.pdf	154.37 KB