Atrium Group
Atrium - where marketing data comes alive
Atrium creates powerful, effective and innovative marketing solutions for today's marketers. We provide a customisable combination of consultancy, analytics and software to give you answers to today's marketing challenges.
We specialise in providing marketing solutions for companies by helping companies maximise one of their most undervalued assets - data. Companies are awash with data: on customers, on prospects, from websites, sales teams, call centres and search engines. We bring it all together and turn it into an astonishingly powerful tool that can truly transform your results.
Consulting
Our senior staff have all held prominent positions in blue-chip companies in the Finance, Telecommunications, IT, Charities and Business Services sectors; we've worked in marketing services agencies (advertising, PR, Direct Marketing and research); our track record means we have nothing left to prove.
Instead, we're looking to you to challenge us, to put us to the test to find new and innovative ways of helping you reach your goals faster and more easily.
Atrium's four main specialties are:
Analytics
The fastest gains in marketing are from insights gained from data analytics that increase sales and financial gains from reduced waste.
Atrium cuts through the culture of 'death by analytics' to give you actionable analytics that you can use in the real marketing world
Actionable Analytics Include:
Marketing Software Solutions
At Atrium Group, we provide two class-leading software solutions that integrate seamlessly for a complete marketing database application, but can also be used independently, depending upon your company's individual requirements.
SCV Builder
This software facilitates the creation of a single customer view (SCV) - where a customer occurs only once on a system. SCV Builder takes data in any format, from any source and gives you back cleansed, standardised, structured, formatted files to load into your database. This cleansing process removes any duplicates from the system creating a standardised SCV.
MarketDeveloper
A hosted CRM application lets you store your customer data, identify prospects more easily, generate leads more effectively and shorten sales cycles. And this on-demand web-delivered solution simplifies the job of marketing and sales teams and helps to close the loop between your lead and business generation activities.
